Amazon doubles down on K-beauty’s next leap in US
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Amazon has become the front door for Korean beauty companies in the US, and the e-commerce giant now plans to welcome more and open new rooms for those already inside. Amazon Global Selling Korea, the local arm of Amazon’s cross-border selling business, unveiled new initiatives Tuesday at Amazon Beauty in Seoul 2026 to build on Korean beauty’s presence in the US. "Amazon Global Selling Korea will carry out four core projects in 2027 with K-beauty sellers to secure leadership in the global market
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- https://www.koreaherald.com/article/10916291
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- 27/10/2026 05:21 UTC
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- 27/10/2026 05:38 UTC
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